Università Cattolica del Sacro Cuore


The program is organized into four learning areas:

1. Introductory web-based courses

2. Core courses (420h)

3. Field project

4. Final boot camp


Introductory upgrade web-based courses (e-learning mode)

  • History of Western and Italian art
  • Tourism context
  • Accounting basic principles
  • Introduction to business administration
  • Introduction to marketing

Core courses  (420h)
History of art and cultural heritage

  • Conservation and Innovation in Cultural Heritage
  • Santa Maria del Fiore and Cathedral construction sites
  • Museology and Museo dell’Opera del Duomo
  • Art, society and communication in the Italian Renaissance
  • Sustainability, maintenance, restoration management and programming
  • Cultural heritage in UE law


  • Business strategy
  • Accounting and finance
  • HR management and service management
  • Marketing, communications and place branding
  • Intercultural management
  • Operation and logistics
  • Soft skills: negotiation, communication and leadership

Creativity, innovation & tourism

  • Introduction to creative industries, innovation and tourism
  • Landscape and cultural heritage in creative industries
  • Service design in creative industries
  • Management of creative destination
  • Event design in creative industries

Field project

  • Internship (3 months = 420h)
  • Project work (1 month = 140h)

Final boot camp (32h)