Università Cattolica del Sacro Cuore

Program

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics of the course and give participants the fundamental tools and vocabulary to understand the specific issues of the area, which are then declined by professionals of the luxury industry.
The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class.

To complete the perspective on the luxury environment EMLUX activities include visits, that in the 1st edition were to:

  • Atelier Pino Grasso, Milan, Italy
  • Baglietto, La Spezia, Italy
  • Cà del Bosco, Franciacorta, Italy
  • Damiani, Milan, Italy
  • Excelsior, Milan, Italy
  • Fondation Louis Vuitton, Paris, France
  • Fondazione Prada, Milan, Italy
  • Gucci, Florence, Italy
  • L’Ecole Van Cleef&Arpels, Paris, France
  • Musée Chaumet, Paris, France
  • San Lorenzo, Viareggio, Italy
  • Chateau de Versailles, Versailles, France

EMLUX has been developed with a cross-functional perspective, courses are articulated in 6 main areas:

Fundamentals CFU
Definition of the luxury environme 5
Sociocultural analysis of luxury 4

Marketing&Communication CFU
Marketing management in the luxury industry 5
Brand management in the luxury industry 4
Communication in the luxury industry 4
Market analysis in the luxury environment 4

Sales&Retail CFU
Pricing and retail in the luxury industry 4
Sales and customer relationship management 3

Organization&General Management CFU
Accounting and financial management 3
Performance measurement 2
Legal issues in the luxury industry 4
HR management and business organization 4
Cross cultural management 3

Operations&Process Management CFU
Product design and development 4
Supply chain strategy network and design 4
Manifacturing, distribution, operations 4

Innovation&Trends CFU
Innovation in the luxury industry 3

 

The Project Work grants 6 CFU; in order to obtain the degree you must attend at least 75% of classes and obtain a minimum of 60 CFU.