Università Cattolica del Sacro Cuore

Program

Distinctive characteristics
 

  • Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
  • International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts;
  • Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
  • Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.

     

SOFT SKILL COURSES
PROPEDEUTIC ECONOMICS COURSES * 10 CFU
Fundamentals of business management
Principles of marketing
PROPEDEUTIC PSYCHOLOGY COURSES** 10 CFU
Fundamentals of social sciences and psychology for marketing
Principles of applied social research methodology
Core Courses 32 cfu
International business
Understanding international markets
Consumer behaviour
International marketing research
Marketing strategies in an international setting
Evaluating companies and markets for action
Managing the international marketing mix
Managing psychology in an intercultural context
FIELD PROJECTS AND SEMINARS 6 CFU
STAGE AND FINAL REPORT  12 CFU
TOTAL 60 CFU
ICE EXPORT LAB JUNIOR 10 CFU extra

* Those courses should be considered mandatory only for students coming from Faculties other than Economics
** Those courses should be considered mandatory only for students coming from Faculties other than Psychology