Università Cattolica del Sacro Cuore

International Marketing Management - MIMM

"We believe in the value of multidisciplinarity in our education. This is why the Faculty of Economics and the Faculty of Psychology have given origin to the Master in International Marketing Management - (MIMM). The goal is to provide a set of competences necessary to work in organizations that have to understand and manage the complexity of international markets and customers.”

Annalisa Tunisini, Professor of Marketing, MIMM Director



 


Flexible analytical and decisional skills, able to understand and manage the diversity and dynamism of markets with creative and lateral thinking, are necessary to face the increasingly complex business contexts. The Master MIMM creates open culture and capabilities flexible to changes”.

Albino Claudio Bosio, Professor in Consumer and Marketing Psychology, MIMM Scientific Co-Director



 


The one year Master in International Marketing Management - MIMM aims to develop knowledge, competences and abilities necessary to analyze the international markets and to assume managerial, commercial and marketing responsibilities. This program will give attendants competencies to operate in international contexts thanks to its original, dynamic and unique educational approach. MIMM aims at virtuously integrating the management and marketing disciplines with the psychological-organizational ones. The main educational purpose is to make students open-minded and flexible to effectively adapt to the long-lasting challenges that characterize the current international market contexts.

Teaching is conducted by academics of international standing, managers and professionals. The Program includes case discussions, role playing, field projects and seminars. An internship and a final project will complete the educational program.

In this 2nd edition, the MIMM program introduces a new challenging profile, for professionalizing a pool of 10 students in an export manager career, provided in collaboration with ICE: the ICE EXPORT LAB JUNIOR.
MIMM offers scholarships subject to the ICE EXPORT LAB JUNIOR program.

Brochure

6N5A
International marketing management
economia
Interfacoltà di Economia, Psicologia
56563
no
55065
Economia
55063
Psicologia
milano
psicologia







Master di I livello

Master universitario I livello
Milano
2016/2017
1