Università Cattolica del Sacro Cuore

Program

Preparatory Courses
 

Management - 2 ECTS
Statistics - 2 ECTS

Courses
 

Data Management and Warehousing - 4 ECTS
The course illustrates how to implement and technically maintain a data warehouse. The focus is on database data design, extraction, profiling and standardization along with data transformation. A detailed analysis of big data quality management is provided.

Software Development and Technologies for Business Intelligence - 5 ECTS
The course focuses on software development and Object Oriented Programming within the Excel framework. Students will gain broad software development skills to be able to independently write procedures and functions to expand and automate data analysis studies and results.

Statistics and Probability (basics) - 6 ECTS
The aim of this course is to deepen the knowledge of inferential methods for empirical research with applications focusing on economics, management and marketing, both at a univariate and multivariate level. Together with the theoretical concepts, data sets derived from empirical research will be analyzed. The open source software environment for statistical computing and graphics R will be introduced.

Management for Digital Enterprise - 7 ECTS
The course illustrates the business characteristics of a Digital Enterprise along with the impact of a Digital Enterprise on the Customer Experience. At the end of the course students will be able to understand the importance of ensuring that Digital Enterprise initiatives have clear business objectives, and identify the relationships of Digital Enterprise with specific enablers (Digital Marketing, Analytics and Customer Relationship Management).

Geospatial Information Management  - 5 ECTS
This course will enable students to develop their Data Science capabilities and learn statistical techniques for managing big spatial data sets. Apart from a theoretical section where the procedures are introduced, a substantial part of the course will be devoted to practical laboratories using the software environment R in which the students will apply the procedures to different real datasets.

Text and  Web Mining -  5 ECTS
This course focuses on extracting knowledge from the web by applying classification and clustering techniques on hypertext documents. Students are introduced to information retrieval and filtering methods. Practical applications on web information extraction and text categorization are presented.

Data Mining and Pattern Recognition - 6 ECTS
The purpose of this course is to provide step-by-step instructions for the entire data modeling process, with special emphasis on the business knowledge necessary to successfully use statistical models. Moreover, students will be able to select suitable approaches for pattern recognition, and to compare alternative methods in order to implement the best decision process for the problem under study.

Business Intelligence and Data Analytics - 5 ECTS
This course illustrates the usage of data and analytics in modern business activities. The main focus is on Data Warehousing methodology and Database Marketing set-up in a multidimensional framework. Demand Segmentation and Scoring Models will be the practical applications.