Università Cattolica del Sacro Cuore

Programme and Project work

The 4 “E” of IPMCC Excellence

I ENRICHING HOURS ECTS
Corporate communication 40 5
Communication planning and measurement 20 2
Brand management & Consumer-brand relationships 40 5
BtoC & BtoB Marketing 30 3
Qualitative & quantitative market research 30 3
Communication skills 30 3
Professional life and negotiation 20 2
Advanced English for Relationship Management* 30 3
Italian language and culture* 30 3
Far East culture and language* 30 3

* language courses are alternative options

 

II EMPOWERING HOURS ECT
Market insights 40 5
Advertising creative & media/budgeting strategy 40 4
Public Relations 55 5
Social Media Management 40 5
Retail experience 20 2
Consumer behavior 30 3


 

III ENHANCING HOURS ECTS
Business-to-business relationships 30 3
Internal communication 20 2
Event management 30 3
Crisis communication & issue management 20 2


 

IV EXPERIENCING HOURS ECTS
Creativity lab 30 3
Consultancy project ongoing 7
Professional training (individual assessment interviews; self-branding sessions; team-working support; diversity management training; job interview simulation; field trips) ongoing -


Project Work
 

Over past editions consultancy projects have been designed in collaboration with  Chromavis, Coop, Disney, EcorNaturasì, Google, Hill+Knowlton, Leo Burnett, Lovable, MSL, 3M.