Università Cattolica del Sacro Cuore

Program

The Master's program in Arts Management is made up of core and advanced courses. At the beginning of the program, participants will be involved in a team building experience.

Team Building Activities
The goal of team building activities is to help participants to get to know each other and create a collaborative atmosphere in class.

Core Courses

The goal of basic courses is to reinforce competencies related to the two souls of the Master's Program: Humanities and Management. The courses provide training for skills in art history and arts management and they will give participants the opportunity to balance their competencies.

  • History of Visual ArT
    ​The course is meant to provide students with the necessary knowledge and understanding of modern and contemporary art. These are the main skills our course will allow students to develop:
    - The ability to look at art beyond the dynamics of taste, appreciating its historical significance;
    - The understanding the reciprocal interaction between art-making and the art system;
    - The understanding art (including the most recent production) as the expression of the “ways of seeing” of its time, and being able to use such awareness in the organization of artistic events.

  • Performing Arts History
    Music: the course will give students a foundation for understanding some of the basic relationships between Music History and Society. Students will gain insight into the world of the opera.
    Theatre: the course will briefly explore the history of European theatre from the Early Modern age to nowadays, focusing on political, social and economic aspects. Special emphasis will be placed on the Italian context, considering its influence on European organisational models until the beginning of the 19th century.

  • Visual Arts System 
    This course will give students a large and differentiated overview of contemporary effective practices for managing visual arts. Milan will be explored as a privileged observatoire for cutting-edge visual arts management practices, as a unique opportunity to be part of this vivid and multifaceted environment.
    Special emphasis will be placed on direct exposure to professionals in the field, who can provide different points of view and on presenting case studies, which will be interactively examined with the students.

  • Performing Arts System 
    The course aims at providing students with a wide view of the performing arts system, through the elaboration of a critical interpretation of its multiple features, from traditional roots to technological perspectives; but also from the production of cultural value to the entertainment trap, from public institutional and financial protection to market orientation. All of this will be analysed within the complex framework of theatres, opera houses, dance companies, creative artists and their institutional and economic counterparts.

Advanced Courses

The goal of advanced courses is to build up competencies in specific fields of arts management, to provide participants with advanced knowledge about how to solve problems and to cope with the challenges of the arts field.

Cultural Policy 
This course provides students with a thorough understanding of the role of policy-makers in the production, distribution and consumption of arts and culture. Students analyse current policy trends and their impact on the practice of arts and culture from a holistic, interdisciplinary perspective.

Marketing for the Arts
The course is designed to introduce the principles and techniques of arts and culture marketing. After a brief introduction on traditional marketing, the course will focus on the specific characteristics of marketing applied to arts and cultural products. Ultimately, the course will provide the students with the strategic and operational tools needed to work in arts and cultural organizations, such as museums, theatres and arts galleries.

HR and Leadership in the Creative Industries 
HR Management in the arts industry’ aims at building people management, organization and project management competences for creative and arts-based organizations. In particular, the goals of the course are: • understanding the main challenges in managing people in creative and arts-based organizations;

- understanding how organizational design helps to solve the paradox between creativity and management
- understanding how leadership, team management and problem solving models can be applied to creativity and arts-based industries.

  • Fundraising in the Arts
    Fundraising:
    The course introduces students to the fundamentals of fundraising for non-profit arts and cultural organizations. Real case studies will be examined and discussed
    Crowdfunding: The course’s overall objective is to present the fundamentals of peer-to-peer funding, that is, crowdfunding and social lending..

  • Law and the Arts 
    The course aims at providing students with basic competences on both international and comparative criminal law protection of cultural heritage, as well as with all relevant and most up-to-date criminological knowledge about the empirical dimension of offences against cultural property.

  • Media in the Arts
    This course examines how arts organizations use digital media to fulfill their missions. The topics to be discussed are strategies, project management and digital tools for collections management, exhibitionsand educational resources. Students will gain an understanding of the continuously developing landscape of the interactive, social and mobile technologies, and we will unpack some of the issues arising from the use of these technologies.

  • Strategy in the Arts
    This course will give students a foundation for understanding principles and practices of strategy and accounting in Arts and Culture Organizations (ACOs). It provides students with an introduction to the major challenges and themes in the strategic management of ACOs. Special emphasis will be placed on the strategic planning process and on the evaluation system. Students will gain insight into the fundamentals of financial and social performance assessment in ACOs. This course also provides students with an analysis of the elements of an effective control system in an ACO.

  • Finance and Art Market
    This course will give students a foundation for understanding the structure and various segments of today’s ever-evolving international art market. Students will gain insight into the current state of both the primary and secondary markets while learning about the major players and how they interact, including auction houses, galleries, museums, dealers, collectors, art advisors and curators. This course also provides students with an introduction to the specialized area of art finance within the context of the global art market.